Here you can find all the articles and newsletters about Momindum and the Rich Media.
Expand user-generated content, along with social networking in order to complement your marketing strategy.
In the corporate world, user-generated content has disrupted “business as usual”. The dilemma for management is to harness the potential of employees, customers and the social network to grow market awareness for its products. As the new media paradigm continues to unfold, executives realize the importance of building a robust community management strategy to generate revenue. As business, along with social convention, boundaries are fading, customers, companies and their employees become part of an ecosystem heavily relying on engagement and transparency. As a result, user-generated content will unavoidably expand within businesses; consequently, these organizations face a tremendous opportunity to reinvent the way they educate, communicate and market to such a community.
“DeepTagging”: Not just search…Searchable-ITY
Ask yourself, is it easy to find a needle in a haystack? Certainly not, especially if you search for it with just your hands. However, if you were using Alexander Graham Bell’s 1881 invention, the metal detector, finding such a needle should be somewhat easy. The next question is: what if there are several needles in that haystack? Well, our amazing metal detector will ring like if it found a big treasure and we will end up sorting out all the detected needles to find the one we are looking for, which could take quite some time. Of course, we may improve the technology to ensure it gets us a different tone for each kind of metal it finds… but remember, for the job, we need the small iron one, not the large ones…
How Rich Media can help deliver better quality Content
The use of Rich Media formats inside organizations for all kinds of purposes (training, communication, marketing…etc) is greater than ever and is replacing the usage of single types of content. Economic and competitive pressures are pushing organizations to reinvent their education, communication and collaboration methods, most of the time requiring the use of higher impact content.
Rich-Media is usually described as the use of a wide range of interactive media, including various electronic documents (Powerpoint, HTML, Flash, Word, Excel, PDF, still and dynamic images, etc…) as well as Audio and Video Components.
Benefits of integrating a CMS in an LMS platform?
Traditionally, there is misunderstanding about the two disciplines as they embrace similar technologies and features. For instance, enrolling learners, structuring access to knowledge, assessing performance, etc… However, most specialists would agree they certainly differ in their respective purpose; training/learning management (LMS) and knowledge management (CMS). Others identify a short-term vs long-term need, further reinforcing the systems potential incompatibility. We instead emphasized the underlying educational strategies (“pushing” vs “pulling” knowledge) and therefore, their capacity to be complementary.
